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Poland’s International Tourism Campaign Reaches 15.8 Million People
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On 4 November, the Polish Tourism Organisation announced that its campaign with BBC had reached 15.8 million people through television activities. The promotion highlights Polish food, cultural heritage and travel destinations to international audiences. No...
On 4 November, the Polish Tourism Organisation announced that its campaign with BBC had reached 15.8 million people through television activities. The promotion highlights Polish food, cultural heritage and travel destinations to international audiences. No campaign revenue or hotel investment value was disclosed.
The initiative creates opportunities for hotels, tour operators and destination-marketing companies. HPC can support tourism research, digital promotion and hospitality business strategy.